Case Study: Berendsen Fluid Power
Berendsen Fluid Power is a hydraulic solutions company employing 250 people in 11 branches around Australia. The company provides hydraulic engineering and maintenance services to industrial companies such as mines, manufacturing, defence and construction. It is a highly specialised, technical field in a relatively small universe of high value customers who are resistant to marketing and hard to reach.
Powering Growth For Australia's Leading Hydraulics Solutions Company
Back in 2018, Berendsen Fluid Power didn’t just need another marketing supplier. They needed someone who could understand their world - the high-stakes world of hydraulics and heavy industry, where downtime costs millions and “every second counts.”
What started as a project quickly grew into something bigger: a partnership built on trust, collaboration, and a shared drive to show the industry what Berendsen was truly capable of.
The Challenge: Telling a Complex Story
Berendsen’s work is highly technical — hydraulic cylinder repairs, advanced chrome plating, custom system design, machine control systems. It’s not easy to explain in a way that captures both the engineering precision and the real-world benefits.
The risk? That their innovations would remain hidden in plain sight, invisible to customers who needed them most.
My role was simple in theory but challenging in practice: turn complexity into clarity, and clarity into compelling stories that generate action.
Growing Together
Over the years, my role became less about “delivering projects” and more about walking alongside the team. I became an extension of their marketing department - brainstorming ideas, troubleshooting problems, shaping strategies, and rolling up my sleeves to make things happen.
Some of the milestones we’ve achieved together:
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Breathing new life into their website — scoping, planning, and writing every page to reflect Berendsen’s scale and capability.
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Creating a living library of content — blogs, videos, and campaigns that continuously fuel social media and SEO growth.
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Launching bold campaigns that opened new markets, from cylinder exchange solutions in mining to crane industry expansions.
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Telling the Danfoss story — positioning Berendsen as Australia’s premier Danfoss distributor, with campaigns that made advanced control systems approachable.
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Showcasing innovation — like the expansion of their chrome plating operation to handle 12-metre rods, or the launch of the revolutionary Cylinder SupaCentre.
Through it all, the goal was always the same: to give their customers confidence in Berendsen’s ability to deliver, no matter how big the challenge.
Berendsen Fluid Power
Berendsen Fluid Power Corporate Video 2025
Berendsen Danfoss Promotional Video
Berendsen Recruitment Video
Berendsen Melbourne Branch Video
Results That Go Beyond Numbers
Yes, the results are there:
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Thousands of leads generated for cylinder and pump repairs.
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A surge in website traffic thanks to focused content clusters.
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Strong positioning as Australia’s leader in hydraulics and efficiency.
But the real achievement is something harder to measure: trust.
Today, the Berendsen team doesn’t see me as an outsider. I’m part of their team. Someone they can turn to when they need ideas, strategy, or simply a job done right. Together, we’ve built not just campaigns, but a marketing ecosystem that keeps delivering.
Conclusion: More Than Marketing
This case study isn’t just about websites, campaigns, or brochures. It’s about what happens when two teams truly come together.
For Berendsen, it meant a partner who could take their engineering brilliance and turn it into stories that move people. For me, it meant the chance to contribute to a brand I believe in — one that pushes boundaries and keeps industry moving when every second really does count.
That’s the power of a long-term partnership: it’s not just about growing numbers, it’s about growing together.