Turn Your Wordpress Enquiry Forms Into a Content Goldmine

Steve Leach
Sep 3
4 min read

If you’ve been collecting customer enquiries on your website, you’re sitting on a content marketing goldmine.

Over the years, your contact or quote forms may have quietly gathered hundreds (or even thousands) of customer questions. At first glance, they’re just day-to-day sales enquiries. But if you look closer, you’ll realise something powerful:

👉 Those questions are one of the richest sources of content marketing ideas you’ll ever find.

Why enquiry forms are marketing gold

Every time a customer asks you a question like:

“What thickness should I order for outdoor signage?”
“Can this material be laser cut and engraved?”
“What’s the maximum size sheet you supply?”
“Is this grade suitable for food processing environments?”
“How do I maintain the finish on anodised aluminium?”

…they’re showing you not just what they want to buy, but how they want to use it.

These are the same questions they’re likely searching for online before they even find your site.

That makes enquiry data a goldmine for:

SEO – because you can create content that matches detailed, long-tail search intent.
Sales enablement – because content can answer technical or application-based objections before your sales team even gets involved.
Authority building – because answering technical questions positions you as an expert, not just a supplier.

Step-by-step playbook: How to turn enquiry form data into a content plan

Here’s a practical process you can follow to transform enquiry form entries into months of valuable content.

Step 1: Export your enquiry data

If you’re using WordPress with Formidable Forms Elite (or most modern form plugins), you can easily export all form submissions to a CSV or Excel sheet.

👉 In WordPress:

Go to Formidable → Entries.
Select your form (e.g. “Contact Us” or “Quote Request”).
Use the Export option to download all submissions as CSV.

Now you’ve got a spreadsheet full of raw customer questions.

Step 2: Prepare your data for AI

Your CSV will include columns for name, email, etc., but you only need the “message” or “question” field. Copy just that column into a clean sheet.

For example:

Customer Question

What’s the maximum sheet size you can supply?

Can 3mm aluminium be laser cut for outdoor use?

What thickness acrylic do you recommend for trophies?

Is stainless steel suitable for marine applications?

How do I clean engraved laminate without damaging it?

Step 3: Upload and parse with AI

Now it’s time to turn that pile of text into insights.

Paste your cleaned list into your AI tool (ChatGPT, Claude, etc.) and give it a clear instruction. Here’s a prompt you can copy:

Prompt:“You are a content strategist. Parse the following list of customer questions. Identify common themes, cluster the questions into categories, and output the results as a table with columns for Category, Example Questions, and Content Opportunities.”

The output might look like this:

Category	Example Questions	Content Opportunities
Product Specs	What sheet sizes are available? What’s the maximum thickness?	Blog: “Guide to Standard Sheet Sizes” / Downloadable spec sheet
Applications	Can 3mm aluminium be used outdoors? Is stainless food safe?	Case study: “Best Materials for Outdoor Signage” / Video demo
Ordering Help	What thickness acrylic should I choose for trophies?	Blog: “Choosing the Right Thickness for Your Project” / FAQ updates
Care & Maintenance	How do I clean engraved laminate? How do I protect anodised finishes?	Video: “Caring for Your Materials” / After-sales guide

Step 4: Dig deeper into content ideas

Once AI has grouped your data, go one level further:

Instruct AI:

“For each category, generate a list of blog post titles, FAQ entries, video scripts, and social content that would answer these questions in a way that builds trust and improves SEO.”

You’ll end up with dozens of highly relevant content ideas instantly.

Step 5: Build your content roadmap

With categories and ideas in hand, you can now build a content calendar. For example:

Week 1: Blog – “Choosing the Right Thickness of Acrylic for Awards and Trophies”
Week 2: Video – “How to Maintain the Finish on Anodised Aluminium”
Week 3: FAQ Update – “What Sheet Sizes Are Available?”
Week 4: Case Study – “Outdoor Signage Built to Last: Aluminium vs Acrylic”

That’s one month of content built entirely from customer enquiries—and you can keep going for months more.

Bonus Tips

Keep updating: Make this a quarterly habit. Export new enquiries every few months to refresh your content pipeline.
SEO check: Run the clustered questions through a keyword tool to validate search volume.
Repurpose smartly: A single “choosing material thickness” blog can become a YouTube video, a downloadable guide, and a sales handout.
Close the loop: Once content goes live, direct future customers to it when they ask similar questions—saving your sales team time.

Final thought

Most businesses already have more content ideas than they realise - hidden in plain sight in their enquiry forms. With a little structure and the help of AI, you can transform those everyday product questions into a strategic content plan that: